There is a lot of thought, time and research that goes into creating the right messaging for a company, product, service, event and/or brand. Before any marketing can start, it is essential to create a really strong messaging framework. This will not only be the base to build your marketing plan or project around, but the core of your messaging going forward.
The messaging framework embodies the core customer, partner, and internal stakeholders positioning of a product or service. With a strong messaging framework, a marketer can succinctly communicate the primary and secondary messages for supporting functions who need to deliver the message. These functions include; PR/AR for press releases and communication with industry analysts, collateral developers so they can craft the details around the benefits the stakeholders will receive from the product or service as well as the sales and executives talking about the product or service that need the key messages to deliver interesting and engaging presentations and close deals.
The business world never sleeps. This may sound like a tag line on an advertisement, but it is also true. So how can companies get on-demand marketing services and high quality expertise, quickly?