How To Choose Marketing Services And Work With A Marketing Partner

Posted by 110 Consulting on Fri, Sep 13, 2013 @ 09:09 AM

It’s critical that all companies have a plan in place for managing their diverse components between marketing and business. We believe every business is unique and requires marketing solutions in order to achieve your goals and exceed overall expectations.


However, many companies don’t have the bandwidth to plan, develop or execute some of their marketing initiatives on their own. Oftentimes they’re given really tight deadlines to turn marketing materials, events and/or projects around that are just not humanly possible. We are often asked by clients, ‘How do I choose a good marketing resource to help manage my initiatives?”, "Where can I find strategic alliance marketing" or, “How do I set realistic expectations with my marketing partner?”


We went ahead and created a few helpful hints on what you should know when choosing a marketing professional to come in and help manage and/or execute your marketing initiatives.

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Tags: consulting, marketing services

Why Your Messaging Framework Is Essential for Marketing

Posted by 110 Consulting on Wed, Sep 11, 2013 @ 08:09 AM

There is a lot of thought, time and research that goes into creating the right messaging for a company, product, service, event and/or brand. Before any marketing can start, it is essential to create a really strong messaging framework. This will not only be the base to build your marketing plan or project around, but the core of your messaging going forward.

The messaging framework embodies the core customer, partner, and internal stakeholders positioning of a product or service.  With a strong messaging framework, a marketer can succinctly communicate the primary and secondary messages for supporting functions who need to deliver the message. These functions include; PR/AR for press releases and communication with industry analysts, collateral developers so they can craft the details around the benefits the stakeholders will receive from the product or service as well as the sales and executives talking about the product or service that need the key messages to deliver interesting and engaging presentations and close deals. 

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Tags: consulting, marketing services

How to get On-Demand Marketing Services and High Quality Experience

Posted by 110 Consulting on Wed, Jun 05, 2013 @ 08:06 AM

The business world never sleeps. This may sound like a tag line on an advertisement, but it is also true.  So how can companies get on-demand marketing services and high quality expertise, quickly?

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Tags: staffing, marketing services

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